Coca-Cola announces plans to return to Myanmar
LOS ANGELES, June 19 – After a 60-year absence, Coca-Cola has announced plans to begin selling its drinks in Myanmar, a move that’s sure to be followed by other major brands around the world.
Tapped as one of the world’s last remaining virgin markets, Myanmar is being eyed as another emerging economy that holds big opportunities for foreign investors looking to introduce their brands and products to the Burmese population.
Coca-Cola’s announcement, made last week, reveals that the company has been actively following the political progress in the country, and a statement said they plan to make “significant investments in Myanmar over the next 3 to 5 years.”
Until then, products will be initially imported from neighbouring countries.
Currently, Myanmar is one of three countries in the world where the iconic red and white beverage brand is not sold. The other two are Cuba and North Korea.
The announcement comes on the heels of Myanmar’s pro-democracy leader Aung San Suu Kyi’s plea for “democracy friendly” investments to help rebuild the impoverished nation and create jobs. – AFP
