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Malaysia Airlines to become oneworld Southeast Asia hub

MAS Group CEO Ahmad Jauhari Yahya seen with airline cabin crew at the oneworld Southeast Asia hub announcement. — Picture by Saw Siow FengMAS Group CEO Ahmad Jauhari Yahya seen with airline cabin crew at the oneworld Southeast Asia hub announcement. — Picture by Saw Siow FengKUALA LUMPUR, Jan 31 – Malaysia Airlines’ will become the oneworld Southeast Asia hub through its participation into the oneworld global alliance.

Group Chief Executive Officer Ahmad Jauhari Yahya said MAS, which serves more than 60 destinations in almost 30 countries, would substantially expand the alliance’s network in the region.

“MAS connects new 16 destinations including Brunei to the oneworld map.

“More significantly, it would strengthen the alliance’s connectivity between many key business cities in Asia and other parts of the world,” he told reporters after announcing MAS’ participation into the oneworld alliance.

By joining the alliance, MAS would be able to fly its passengers to oneworld’s global coverage to 842 destinations in 156 countries. oneworld members consists of 12 global airlines with Qatar Airways and Sri Lankan Airlines expected to join the alliance soon.

Ahmad Jauhari also said MAS’ participation into the oneworld alliance would give positive impact to the group amid strengthening its competitiveness.

“The immediate impact include increasing our passenger numbers through passengers exchange.

“Our two million Enrich members would get the benefits from this alliance,”  he added.

Enrich Platinum cardholders will have Emerald status in the oneworld programme, Enrich Gold will be equivalent to oneworld Sapphire while Enrich Silver will be oneworld Ruby.

Enrich members will also be able to redeem their mileage rewards for flights not only to the 60 destinations served by MAS but to all 850 destinations served by oneworld member airlines.

Besides MAS’ enrich members, a special double miles offer is also offered to all oneworld member airlines’ frequent flyer programmes cardholders, to mark the addition of the Malaysian flag carrier to the alliance.

Members of MAS’ Enrich loyalty scheme will receive double Enrich award miles when flying between Feb 15 and April 15, 2013 on oneworld partners.

Similarly, the 125 million members of existing oneworld airlines’ loyalty programmes will receive double mileage awards when flying on MAS between the said period. – Bernama

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