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The Malaysian Insider

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Qantas sticks to its two-airline strategy

September 04, 2010

MELBOURNE, Sept 4 – Qantas Airways says global operating conditions have rebounded from historic lows, but the aviation industry remains competitive, challenging and potentially volatile.

And the airline, in its annual report released yesterday, affirms its two airline strategy, which it says offers flexibility to ride economic cycles, leverage different sectors of the market, and maintain a robust operating cash flow.

“Looking ahead, the Australian commercial aviation sector will remain highly competitive, both domestically and internationally,” chairman Leigh Clifford says in the report.

“To succeed, the Qantas Group’s two flying brands will be competing vigorously every day in their different market segments – the full service Qantas and the low fares Jetstar.” – Bernama