Samsung Malaysia to expand CSR programme to Penang, Johor
KUALA LUMPUR, July 25 – Samsung Malaysia Electronics Sdn Bhd plans to expands its Corporate Social Responsibility (CSR) campaign, “Samsung Hope For Children, Inspiring Better Futures” to Johor and Penang next year.
Senior Manager for Corporate Marketing Elaine Soh said the company is committed to raise the quality of life for people everywhere, and in Malaysia it aims to reach out and impact the lives of underprivileged children.
She said today’s launch is just the first leg of the company’s commitment to help underprivileged children in Malaysia.
“We will expand the programme to other states such as Penang and Johor in 2013 in order to reach out to more underprivileged children in Malaysia,” she told reporters after Group Managing Director Kwon Jae Hoon launched the programme at Rumah Sayangan, a home for underprivileged, abused, abandoned and orphaned children today.
She said Samsung is working with its NGO partner, CyberCare Youth Organisation (CyberCare), to develop the programme, which empowers and equips children with skills that offer educational enhancement as well as personal development and growth.
“The programme consists of three stages, which include equipping the children with essential ICT skills, coaching them with life skills and conducting a community project to promote interaction and engagement between them and the community,” she said.
She added that the pivotal part of this programme is the establishment of the Samsung Tech Central at Rumah Sayangan where children can enjoy a stimulating learning environment utilising the equipment available.
“We believe in inspiring these young lives and giving them a shot at making lives better for themselves in future,” she said.
Thirty children from Rumah Sayangan and Cornerstone Home have been selected for the programme, and will be guided and trained by 15 volunteers, who are Samsung employees. – Bernama