Apple and Ferrari to extend partnership
GENEVA, March 6 – Ferrari has revealed a car with integrated iPads and Siri voice commands and told the press that it is keen to work more closely with Apple to develop in-car entertainment systems.
According to Bloomberg, Apple and Ferrari look set to expand their in-car entertainment partnership. The Italian supercar maker may have made the headlines for the its latest flagship model, the LaFerrari, at the press preview of the Geneva Motor Show yesterday, but equally newsworthy were the subtle additions to the existing FF family tourer, which also made an appearance on the same stand.
The four-seat, four-wheel-drive GT car now features Apple’s Siri ‘eyes free’ smartphone integration and two iPad Minis built into the backs of the front seats to offer rear passengers multimedia entertainment.
Ferrari is by no means the first car company to integrate iPads into its interior – the Bentley Mulsanne can be specified with iPads and wireless keyboards for rear-seat passengers – but it could be a clue as to what the future of the Apple/Ferrari partnership could hold.
Apple and Ferrari already have a close business relationship: Eddy Cue, Apple’s senior vice-president internet software and services, joined Ferrari’s board of directors in November. Ferrari chairman Luca Cordero Di Montezemolo told Bloomberg that the two companies are now in talks and that he would be “more precise” about the partnership in the coming months. – AFP/Relaxnews