Automakers get kudos in green ranking
LONDON, June 27 — On June 26 leading brand management consultants Interbrand released their 2012 “Best Global Green Brand” report, in which the auto industry featured prominently for various environmental efforts this year, bagging car makers four of the top ten positions for greenest companies.
Each of the brands was selected from Interbrand’s annual “Best Global Brands” report which ranks the world’s 100 most valuable brands, and ranked on a wide variety of criteria including “[the company’s] environmental programs,” “performance in measuring, reporting and mitigating the environmental performance of their supply chain,” and “the green attributes of its products.”
This year automotive brands appeared eight times in the top 50 Global Green Brands, four of which (Toyota, Honda, Volkswagen and BMW) ranked in the top ten. In a statement Interbrand attributed this year’s strong environmental performance by auto brands to “long-term goals [centred] around fuel efficiency, superior energy use and the reduction of toxic emissions.”
Interbrand also drew attention to the fact that manufacturers across the auto industry have released a range of alternative fuel-consuming and fuel-efficient vehicles that have improved both the automakers’ environmental performance and public perception.
Toyota, which maintains the number one spot, was singled out for its commitment to achieving near zero-landfill status at its North American manufacturing plants and the brand’s construction of LEED certified dealerships.
According to this criteria the top ten environmentally friendly brands, according to Interbrand’s 2012 “Best Global Green Brands” report are as follows:
2. Johnson and Johnson
5. Hewlett Packard
Automotive brands outside of the top ten in this year’s 50 Best Global Green Brands were:
21. Nissan — AFP/Relaxnews