BMW opens largest showroom ever in Abu Dhabi

The new BMW showroom in Abu Dhabi, picture courtesy of BMW.The new BMW showroom in Abu Dhabi, picture courtesy of BMW.

The 35,000-square-meter showroom cost around €62 million (RM247.71 million) to construct and is aimed at persuading more of the Emirate’s wealthy residents to part with their cash for the German automaker’s luxury cars.

It will hold models from BMW, Mini and Rolls-Royce, BMW confirmed this week, with over 70 cars and 10 motorbikes on permanent display to illustrate the model lineup, and more second-hand vehicles in a separate area.

For existing owners, the building houses a repair shop capable of servicing up to 120 cars simultaneously, BMW said.

Even those who don’t drive will be catered for by the showroom, as there will be a boutique area selling BMW and MINI fashion items, a cafe, a Formula One racing simulator and a cinema for guests.

With the Middle East yielding record sales for BMW in 2011, it’s unsurprising that the brand is keen to build big in Abu Dhabi — although it has some way to go before it catches up with Autopia, the gargantuan car showroom under construction in Turkey.

This monolith features 216,000 square meters of space spanned across five floors — each one is roughly the size of BMW’s new showroom — and expects to attract a whopping six million visitors  every year when it opens — although it’s not entirely clear when that’s expected.

The construction plans call for more than 500 automotive shops, multiple large dealerships, cafes, restaurants and even an 800-meter test track on the roof. —



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