Drive

Designer brands and their vehicles

February 27, 2012

LONDON, Feb 27 — Swanky Parisian jeweller Mauboussin is to launch a limited-edition Renault Twingo for launch in Europe.

The partnership is likely to produce a seriously “blinged” Twingo, but it’s not the first collaboration of its type and it’s hardly likely to be the last — as recent years have shown, the partnership between fashion and automakers is stronger than ever.

The Renault Twingo Mauboussin. — Picture courtesy of RenaultThe Renault Twingo Mauboussin. — Picture courtesy of RenaultHere, a selection of some recent projects.

Renault Twingo Miss Sixty Edition

This model featured the previous generation Twingo, dolled up thanks to a “glamorous exterior with a rock’n’roll interior.” Inside the overriding theme was pink, including the rims of the dashboard and pink stitching on the steering wheel.

Fiat 500 by Diesel

This mean-looking machine was created to celebrate the Italian clothing brand’s 30th anniversary in 2008, with new trim, exclusive wheels and a thorough revamp courtesy of the Molvena brand.

Fiat 500 by Gucci

Like the Twingo, the Fiat 500 has proved popular with fashion brands — this partnership seeing the addition of the Gucci stripe, Gucci logos just about everywhere and chrome door handles and mirror covers.

Maserati GranCabrio Fendi

Another all-Italian collaboration which saw Silvia Venturini Fendi add exclusive interior and exterior finishes from Fendi’s Selleria clothing line.

Volkwagen Golf GTI Adidas

This marriage of two of Germany’s most recognisable brands resulted in a distinctive offspring, with Adidas-designed fabrics and the sporting brand’s logos on the exterior.

Smart BRABUS tailor made by WeSC

Although the BRABUS overhaul already leaves the Smart Fortwo a vastly beefed up machine, WeSC paid some extra attention to its looks with this partnership, unveiled last year. The model featured gold matte and gloss paint and WeSC badges.

ELLE Lancia Ypsilon

This limited-edition model saw the Lancia Ypsilon given a distinctively feminine makeover, inspired by the covers of ELLE magazine and adorned with the words “Je ne saurais vivre sans Elle” (“I could not live without it”).

Naomi Campbell and Lotus Cars

“Naomi for Haiti” was a series of eight specially-designed Evora sports cars that were auctioned to raise money for the Haiti relief effort in 2010. The models featured a colour scheme that reflected the flag of Haiti.

Aston Martin Cygnet Collette

Only 14 of these exclusive Aston Martin Cygnet (a rebadged Toyota iQ) were produced, featuring exclusive colours, new interior fabrics and throw pillows for the Cygnet’s already-luxurious interior. — AFP-Relaxnews

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