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Japan’s Nissan targets Brazil’s luxury car market

November 26, 2012

RIO DE JANEIRO, Nov 26 — Japan’s Nissan Motor Co says it plans to sell its Infiniti brand of luxury cars in Brazil starting in 2014, joining a number of automakers targeting the BRIC country’s buoyant high-end consumer market.

Nissan, which is building a manufacturing plant in the state of Rio de Janeiro, said in a statement it would open two Infiniti car dealerships — in Sao Paulo and Rio de Janeiro — in the third quarter of 2014.

Initially, it intends to offer its car-SUV crossover models FX and JX, and a sports sedan yet to be launched.

Nissan’s announcement came just a month after rival Honda Motor Co unveiled plans to bring its Acura luxury brand to Brazil, beginning in 2015.

Brazil, in alphabetical order, heads one of the four “emerging” economies collectively known BRIC. The others are Russia, India and China. Now South Africa has been added to these economies.

Other companies targeting Brazil’s growing luxury car market include German BMW AG, which is investing €200 million (RM783.7 million) in a Brazilian factory to build about 30,000 vehicles a year. — Reuters

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