BEIJING, May 3 — The new Quoros 3 sedan has won the Most Beautiful Automobile China award at the Shanghai motor show.
Styled in Munich and Shanghai, the Qoros 3 is the first car to be built by the company since its formation in 2007 and attempts to blend European design cues with contemporary Chinese driving needs, and as such, it is the most eagerly anticipated domestic car of 2013.
Of the award, Qoros executive director of design Gert Hildebrand, said: “It is a great pleasure for Qoros to be honoured with such a prestigious award for our first car. The Qoros 3 Sedan defines the unique characteristics of future Qoros models through its elegant, modern and dynamic design features.”
As the name suggests, The Most Beautiful Automobile China Awards program, honors the most beautiful cars on display at the Shanghai and Beijing Auto Shows. The prestigious awards were introduced in 2007 by Car & Driver China magazine.
Although the Qoros 3 Sedan is the company’s first car, Qoros is not new to the industry.
Formed as a joint venture between Chery Automobile—one of China’s biggest and most influential car makers—and the Israel Corporation, Qoros plans to sell the Qoros 3 in both China and mainland Europe and hopes to officially launch the car before the end of this year.
Its state-of-the-art production facility in Changshu will be capable of manufacturing 300,000 vehicles a year once it is completed, and the company hopes to build on the success of the Qoros 3 with a new model every six-to-12 months. – AFP-Relaxnews