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Booming trend: Americans relying on mobile devices for health information

February 27, 2012

More and more Americans are relying on their mobile devices for health information, according to a new report. — Picture courtesy of shutterstock.comMore and more Americans are relying on their mobile devices for health information, according to a new report. — Picture courtesy of shutterstock.comNEW YORK, Feb 27 — According to a February 23 report released by online market analysts comScore, mobile users in the US are increasingly turning to their devices for health information.

Health information has continued to gain in popularity for mobile users, leading as the top-growing category of content accessed via mobiles in 2011 and surging 134 per cent to reach 18.5 million mobile users in the US.

Meanwhile 28.5 million mobile users accessed online retail content on their mobile devices, making that content category the second fastest-growing trend last year with a surge of 87 per cent. The content category dubbed “general reference” earned the most users with 34.8 million users (and a growth rate of 74 per cent) and classifieds earned 29 million users (and a growth rate of 72 per cent).

“With more mobile health startups entering the field and traditional health information providers improving their mobile strategies, we expect to see this area develop even further in 2012,” stated comScore.

According to health search provider Healthline Networks in a report last December, people are using desktops and laptops to search for more serious conditions, such as diabetes and cancer. Mobile device users, however, tend to log in for more private issues, such as sexually transmitted diseases and mental health conditions. — AFP-Relaxnews

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