Burberry says ‘Happy New Year’ to Chinese fans

The  Burberry Chinese New Year wallet. – Picture courtesy of ©BurberryThe Burberry Chinese New Year wallet. – Picture courtesy of ©Burberry

NEW YORK, Feb 5 – British luxury brand Burberry has released a new video today wishing fans Happy New Year in Chinese alongside a line of special red products.

To celebrate the Chinese New Year this February, Burberry have released a short video soundtracked by pop star Birdy, as well as a line of special New Year products.

The limited edition line in different shades of red includes the Blaze Bag, one of the highlights of the 2013 Spring summer collection. Other leather goods and scarves also feature.

From Feb 10, Burberry will also be celebrating Chinese New Year across all digital platforms and on the Chinese social networks Sina Weibo, YouKu and Douban.

The new products are available on Burberry.com, which now has a dedicated ‘Chinese New Year Gifts’ section, and will appear in Burberry stores alongside traditional lucky red envelopes which will be given out to customers.

Burberry is not the only luxury brand paying tribute to the new year.

Mercedes-Benz has recently released a limited edition of its Smart Car model, with a special release of 666 vehicles costing 128,888 yuan (RM64,000) each.

The cars all feature a snake-shaped logo created by Chinese jewelry designer Wan Baobao and went on sale online via Sina Weibo. – AFP-Relaxnews


Please refrain from nicknames or comments of a racist, sexist, personal, vulgar or derogatory nature, or you may risk being blocked from commenting in our website. We encourage commenters to use their real names as their username. As comments are moderated, they may not appear immediately or even on the same day you posted them. We also reserve the right to delete off-topic comments