Estée Lauder creates first new fragrance in 10 years

NEW YORK, May 4 — Luxury cosmetics company Estée Lauder is creating its first major women’s perfume since 2003’s Beyond Paradise. 

Titled Modern Muse and set to hit stores later this year, the new fragrance is rather aptly fronted by American model Arizona Muse, who was shot by famous fashion photographer Craig McDean in New York City. 

The scent combines a fresh and light jasmine accord (expanded with mandarin, lily, honeysuckle, tuberose and petals) with woodier notes building up from amber wood, patchouli, vanilla and musk. 

The eau de parfum will appear in three different sizes — 1 oz. (US$58/RM176), 1.7 oz. (US$78), and 3.4 oz (US$98). A body lotion and shower gel will also follow.

Modern Muse was concocted by Harry Fremont, the nose behind the famous Polo Sport by Ralph Lauren, a number of Vera Wang’s biggest hits (including Princess), and the co-creator of the smash hit CK One fragrance. 

Estée Lauder are planning a rolling global release, with the fragrance hitting US stores in September. Later in the autumn, the United Kingdom, Switzerland, South Africa, Australia, New Zealand and Latin America will get the scent. It will then hit the rest of Europe and go global in January 2014. — AFP/Relaxnews


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