Hands get a makeover with M&S virtual manicures
LONDON, July 25 — Following on from the launch of its virtual makeover tool, which launched earlier this year to help women choose items such as blusher and foundation, British high street retailer Marks & Spencer has now unveiled technology to allow ladies to virtually try its entire nail range on their own hands.
Visitors to Mark & Spencer’s website simply need to upload a photograph of their hand, or choose the one closest to their skin type from the selection available online. They can then select whichever tone they like from the M&S selection and have it painted on their nails.
As well as allowing users of the tool to then purchase their chosen colour, manicure pictures can be instantly shared by social networks such as Twitter, Facebook and Google+.
Earlier this year another British chain, Tesco, revealed its Dressing Room app, allowing users to log onto the Clothing at Tesco’s Facebook page, create a 3D image of themselves by either uploading a photo of their face and body or entering their measurements and then superimposing clothes from Tesco’s range onto the avatar and sharing the results with their friends via the social networking site.
Meanwhile, virtual makeovers in particular are becoming increasingly popular, after leaders in the field such as ModiFace spearheaded the trend back in the mid 2000s — offering virtual makeover technology for magazines including Cosmopolitan and beauty brands such as Stila Cosmetics.
Visitors to the current ModiFace site can see what they would look like with particular make-up shades or even after certain plastic surgery procedures including a nose job or lip augmentation. — AFP/Relaxnews