Heritage motorcycle company Matchless picks Kate Moss

MILAN, March 20 — Italian-owned classic motorcycle company Matchless has chosen Kate Moss as the face of its latest campaign.

Kate Moss for Matchless. — AFP picKate Moss for Matchless. — AFP picOne of Britain’s oldest motorcycle companies Matchless London was bought up earlier this year by the Malenotti family, previously owners of heritage biker brand Belstaff.

Founded way back in 1899, Matchless Motorcycles manufactured classic bikes until 1966 in South London, but the brand has been reborn in 2013 with a new line of motorbike-inspired luxury apparel. 

Brothers Michele and Manuele Malenotti have now hired famed fashion photographer Terry Richardson to shoot Croydon-born supermodel Kate Moss for the upcoming fall-winter campaign.

Shot at MC Motors in the East End area of Hackney, London, the latest photographs from the set see Moss straddling Marlon Brando’s Thunderbird 650cc motorbike from the 1953 classic “The Wild One.”

“We are delighted to be working with Kate Moss on this first Matchless advertising campaign of this new era of the brand. We feel her spirit and personality fit the brand perfectly and this is clearly conveyed in the campaign” said Michele Malenotti.

With their experience turning Belstaff from grubby biker label into a global fashion brand, the Malenotti brothers are banking on a collection of leather and washed cotton jackets designed to be suitable both for authentic bike fans and backseat drivers. Prices are set to range from £900 (RM4,050) to £1,300 for the brand’s luxury leather jackets. 

The full campaign, styled by Joe McKenna and also featuring male model Andre Van Noord, is set to drop later this year. — AFP/Relaxnews


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