Features

Lomo celebrates London

By Lydia Koh
June 23, 2012

The La Sardina Guvnor Camera, Lomography's tribute to LondonKUALA LUMPUR, June 23 — This summer, London will be the hottest place to be (literally and figuratively) and what better way to explore the sights and sounds than with the La Sardina Guvnor Camera, a Lomography camera designed as a tribute to London.

This wide-angle camera from the La Sardina family of Lomography is dressed in the Union Jack’s colours of blue, red and white. What’s more, it has the map of London printed on the body of the Guvnor’s body so you can hit the hottest spots for candid snapshots and ongoing summer events.

London has one of the biggest Lomography communities in the world; the neverending happenings, state-of-the-art architecture and lively art scene helps.

Celebrating the launch of the La Sardina Guvnor Camera is an exciting Lomography exhibition at the Museum of London and the greatest sports event where the world’s greatest athletes compete (perfect time to take shots of the stadium and well-toned physiques!)

It is an ideal everyday camera that’s simple to use, especially for wide angle shots. Rookies and Lomographers alike will have no problem getting acquainted with the spunky little Guvnor which is accompanied by Fritz the Blitz, a sophisticated flash.

Check out the new Lomography tribute to London, La Sardina Guvnor Camera at http://microsites.lomography.com/la--sardina/ or you can just buy it for RM345 at http://shop.lomography.com/la-sardina-and-flash-the-guvnor-edition.

Don’t forget to check out this amazing video clip as well! http://vimeo.com/44096427

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