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Muriel Piaser: ‘Cultural influences impact on every level of creation’

September 25, 2012

PARIS, Sept 25 — With Paris Fashion Week kicking off today, international fashion consultant Muriel Piaser shares her take on upcoming trends and the savoir-faire of Asian designers.

Relaxnews: How are the Asian designers preparing for the spring-summer 2013 shows?

International fashion consultant Muriel Piaser: Creative energy from Asia. ©All Rights ReservedInternational fashion consultant Muriel Piaser: Creative energy from Asia. ©All Rights ReservedMuriel Piaser: “Paris, Fashion Capital” is a label that has made the city’s international reputation, and one that becomes even more meaningful when designers take to the catwalk during Fashion Week.

Recently, we’ve seen an increasing number of designers from Asia who deserve their spots at this prestigious event.

This season, at least five designers from Asia will come to Paris to show their new collections: Moon Young Hee, Shiatzy Chen, Masha Ma, Lie Sang Bong, Sacai.

These designers all bring their own creative energy to the table, exploring their own traditions and redefining the framework of contemporary fashion while emphasising an Asian sensibility.

As for NYC’s Fashion Week, it included 20 Asian American designers, including some household names from the “New Gen”— Alexander Wang, Thakoon, Jason Wu, Richard Chai.

R: What will be the three main trends among these designers for spring/summer 2013?

MP: They will draw inspiration from their cultural roots and deep-rooted traditions while also playing with their codes and displaying a truly contemporary sensibility.

For the spring-summer 2013 collections, this will translate into an aesthetic that is optimistic, bright, and ultra-colourful, in contrast with neutral hues dominated by white.

Their designs share a casual-chic feel, minimalism with a twist using simple, structured shapes, sparkling glamour ruled by geometrically-patterned and retro-styled prints.

R: In what ways are Asian designers different from their French and British counterparts?

MP: Cultural influences have an impact on every level of creation, whether it be the development of the collection, its general atmosphere, inspirations, setting, staging, or marketing.

Asian designers use a clever and subtle mix of cultural influences and traditions with contemporary fashion. Which results either in a sterile, minimalist, surgical approach, or in a baroque, kitsch, bling universe where everyone focuses on adding their own personal take on established conventions.

To sum up, these designers stand out in the crowd, just like French designers, who distinguish themselves with their “French Touch” and their British counterparts who stand out with their eccentric designs. — AFP/Relaxnews

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