New York Paleo delivery service caters to Crossfitters

Kettlebell Kitchen founder 'Paleo Joe' Lopez. – AFP picKettlebell Kitchen founder 'Paleo Joe' Lopez. – AFP picNEW YORK, Feb 5 – Crossfit junkies in New York City will now have a delivery food service to call their own. 

Kettlebell Kitchen is set to deliver its protein-heavy Paleo cuisine directly to Crossfit boxes (that’s Crossfit speak for gyms).

For true CrossFit aficionados, following a back-to-basics Paleo diet goes hand in hand with your devotion to the programme’s grueling mix of powerlifting, plyometrics, sprints, and gymnastics.

For CrossFit affiliates around the globe, about 90 to 95 per cent abide by the Paleo diet, according to Robb Wolf, author of “The Paleo Solution” and former CrossFit nutrition advisor.

Paleo diets are based on a simple premise — if the cavemen didn’t eat it, you shouldn’t either.

The Paleo diet encourages you to load up on vegetables, protein, and some fruit, all while eschewing grains, legumes, dairy and processed foods.

Founder Joe Lopez, a former Army helicopter pilot, launched his company last month and plans to start delivering fresh and healthy meals in early April, he tells Relaxnews.

So far, four New York boxes have signed on, and he is considering home and office delivery as well.

The concept is a rising trend in the US, with a slew of similar companies around the country striking up successful partnerships with Crossfit boxes, as well as UK-based companies such as modpaleo in London.

Lopez notes that one trend that could be taking shape in New York is boutique gyms adding nutrition plans to their offerings, serving up healthy meal plans alongside indoor cycling classes and hot barre workouts.

Some menu items on Kettlebell Kitchen’s website include steak and eggs with collard greens or a veggie omelet for breakfast, or grass-fed meatloaf and sweet potato mash or kale salad with grilled skirt steak.

“It’s about getting plenty of good-quality proteins, healthy oils, and being sure the plate is full of vegetables,” Lopez says.

He converted to Paleo four years ago and has never looked back.

“Since I was raised on a Mediterranean diet, it wasn’t a difficult conversion, but once I eliminated gluten I noticed a big difference in how I felt.”

The promise of Paleo, especially when paired with the CrossFit programme: you will get lean, very lean, be incredibly fit, and feel great. – AFP-Relaxnews



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