report from Forrester Research in the US finds that only four out of every 100 US adults wants to buy a wearable fitness tracker.LOS ANGELES, Jan 30 – A new
The report, released yesterday, finds that the target demographic for gadgets such as Jawbone Up and Fitbit is the “tech-loving urban hipster who’s into their smartphone, buying organic produce, and exercising,” reports Wired.
Nike’s FuelBand is a popular choice, according to the report, with 30 million people online showing interest in wearing the sensorised device.
But only 8 million people “show positive indicators” that they’d be interested in actually buying an arm- or wrist-worn device, Wired writes.
Forrester reported that both men and women were equally likely to wear a fitness gadget, and that income was not a major factor. – AFP-Relaxnews