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Only 4pc want to buy a wearable fitness tracker

When it comes to tracking fitness, only 4 percent of US adults say they'd purchase a wearable sensor device like Fitbit or Jawbone UP. – Picture courtesy of ©Karramba Production/Shutterstock.comWhen it comes to tracking fitness, only 4 percent of US adults say they'd purchase a wearable sensor device like Fitbit or Jawbone UP. – Picture courtesy of ©Karramba Production/Shutterstock.comLOS ANGELES, Jan 30 – A new report from Forrester Research in the US finds that only four out of every 100 US adults wants to buy a wearable fitness tracker.

The report, released yesterday, finds that the target demographic for gadgets such as Jawbone Up and Fitbit is the “tech-loving urban hipster who’s into their smartphone, buying organic produce, and exercising,” reports Wired.

Nike’s FuelBand is a popular choice, according to the report, with 30 million people online showing interest in wearing the sensorised device.

But only 8 million people “show positive indicators” that they’d be interested in actually buying an arm- or wrist-worn device, Wired writes.

Forrester reported that both men and women were equally likely to wear a fitness gadget, and that income was not a major factor. – AFP-Relaxnews

 

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