LOS ANGELES, July 31 — A movie based loosely on Jamie Oliver's crusade to change the way schoolchildren in the US eat is currently in the works.
With the backing of media mogul Ryan Seacrest and Paramount Pictures, the comedy "Food Fight" is described as a food version of Jack Black's 2003 film "School of Rock", reports The Hollywood Reporter.
In the film, a Los Angeles chef is sentenced to work at a local school after getting into trouble. With the help of the school kids, the chef overhauls the cafeteria menu to make it healthier.
In Oliver's reality TV series Food Revolution, which was also produced by Seacrest, the British chef faced a series of setbacks in his attempt to change the way one of the largest school boards in the US fed its kids.
During the series, Oliver was locked out of schools and tussled with school chiefs who accused him of demonizing flavoured milk over other culprits like fruit juice, which has more sugar, and of interference.
Though the show was cancelled, eventually the board agreed to ban chocolate-and strawberry-flavoured milk.
News of a Jamie Oliver-based film comes on the heels of reports that New York chef Gabrielle Hamilton's award-winning novel "Blood, Bones & Butter" will also hit the silver screen, with Gwyneth Paltrow, also a cookbook author, rumoured to be cast in the starring role. — AFP/Relaxnews