KUALA LUMPUR, Nov 19 – Malaysia’s top 30 brands have risen nine per cent in value to RM61.807 billion this year from RM56.6 billion last year, according to a valuation study commissioned by the Association of Accredited Advertising Agents (4As) and the business weekly, The Edge.
This has put Malaysia up with a few select Asian countries that recognise the value of brands as business and economic assets, they said in a statement.
The study, conducted by Interbrand, is an annual league table of Malaysia’s top brands, and this is the second year it has been conducted.
The table is dominated by large Malaysian businesses making up 75 per cent of the value of the Top 30.
Malaysia currently has six brands that are worth at least US$1 billion.
Datuk Vincent Lee, president of the 4As, said leading companies are now recognising their brands as economic assets.
Like other business assets, brands justify their own expenditure to grow their value for the organisation, he said. – Bernama
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