KUALA LUMPUR, Dec 4 - Low-cost carrier, AirAsia Bhd, will continue to invest in advertising to strengthen its brand in the global market.
Its group chief executive officer, Datuk Seri Tony Fernandes, said AirAsia would improve its services and continue to be innovative in order to become a premium low-cost carrier.
"We are not going to cut spending on advertising. In fact, we will increase it. My next goal is to make AirAsia as good as a premium carrier," he told a media briefing at the two-day Global Brand Forum Malaysia here today. Fernandes said the airline would not change its model but would supplement it where possible.
"Our branding statement for 2009 is that we are not just a low-cost carrier," he said.
On whether AirAsia has any plans for merger and acquisition, Fernandes said the airline would continue to grow organically.
He said AirAsia expected a fantastic fourth quarter.
"By removing the fuel surcharge, the carrier has managed to enhance its growth," he said.
Earlier, Fernandes received the Brand Icon Award for his achievement in the airline industry from Deputy Prime Minister Datuk Seri Najib Tun Razak.
Najib said Fernandes was a creative man, an entrepreneur, a man with vision and above all a man who made it happen.
"He has raised Malaysia's standard in the global arena. I hope someday I can fly with AirAsia," he said.
Others who had received the award were Al Gore, former US Vice President and Jimmy Wales, founder of Wikipedia. - Bernama
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