UPDATED
By Lee Wei Lian
PETALING JAYA, June 22 — Malaysia Airlines is launching a low-fare campaign today with promotions to all destinations.
The all inclusive fares start from RM118 to Singapore, RM488 to Australia and RM898 to Europe. The low fares can be booked from today until July 5 for travel from June 29 to December 15.
The low fares however are only for non-peak flights.
Every 500th customer who books a flight on malaysiaairlines.com will also get free return ticket.
Malaysia Airlines senior general manager Datuk Bernard Francis said that he expects about RM50 million in sales from this campaign, called the Malaysia Airlines Travel Fair (MATF) or about half what it sold in the previous MATF in February.
The campaign is aimed at filling up seats that would otherwise go empty and with global load factors at about 70 per cent, 30 per cent of the seats or about 6 million seats, will be eligible for purchase under the low fare schemes.
Also for the first time, Malaysia Airlines is allowing customers to accumulate loyalty points under its Enrich programme when they buy the discounted fares.
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