Coca-Cola delivers first shipment to Myanmar in 60 years
YANGON, Sept 13 — After a 60-year absence, the largest beverage behemoth in the world has returned to one of the last remaining virgin markets on the planet, delivering the first cases of Coca-Cola to locals in Myanmar.
A photo released this week shows Coca-Cola CEO and Chairman Muhtar Kent handing over a case of cans to a local girl in front of a small shop bearing a Coca-Cola banner in Burmese script.
Now that Myanmar has received its first shipment, the only two countries in the world where the iconic red and white beverage is not sold are Cuba and North Korea.
The company had previously announced intentions to make “significant investments” in Myanmar over the next five years. Until then, the products will be imported from neighbouring countries.
The formerly reclusive country is opening up to the world at a frenzied pace, with investors and brands like MasterCard signing a landmark deal that will pave the way for electronic payments for tourists as well as the 50 million residents, for whom most financial transactions are made in cash.
Similarly, Singapore Airlines will be starting a daily service to the country’s largest city Yangon next month, to meet business and tourist demand. — AFP-Relaxnews