UK tops global ranking of designer handbag lovers
LONDON, July 5 — The UK has topped a ranking of countries with the highest affinity for luxury handbags, while labels including Coach, Louis Vuitton and Chanel top a compilation of the most searched luxury handbag brands globally.
This first digital analysis of the luxury handbag market, dubbed World Luxury Index Handbags, has been presented by Paris-based luxury executives' online community Luxury Society and international company Digital Luxury Group, which designs digital communication strategies for luxury brands.
Based on the unbiased search inputs coming from global luxury consumers in major search engines, the report reveals Coach is the number one most searched luxury bag label internationally, followed by Louis Vuitton and Chanel, with Gucci and Longchamp rounding out the top five.
The report also looks at the number of handbag searches per 1,000 internet users, with the UK coming out on top with 422 searches per 1,000 internet users — for the US it is 315 and for France it is 185.
Despite Coach coming out as the most searched internationally, in the UK Britain's Mulberry ranks in first place, while in France Longchamp comes out on top.
When it comes to the most searched for iconic model, the Hermès Birkin comes in first place across all markets. In the US, UK and France, crocodile is the most searched for material, while colour-wise Brits opt for tan and Americans prefer orange.
The Top 10 Most Searched Luxury Handbag Brands Globally:
2. Louis Vuitton
9. Marc Jacobs
10. Michael Kors — AFP/Relaxnews