| Stuart Lloyd worked for Saatchi & Saatchi, Ogilvy & Mather, and Bates before establishing his own creative consultancy in Singapore, bought out by FCB Singapore. He has since become one of Asia/Pacific's most widely published travel writers, and had six books published. He is currently "damaging director" at creativity training and innovation ideation specialists, Ideology Asia (www.ideology.asia). |
How to sell blue bananas
August 20, 2010AUG 20 — I was on the road between Ha Noi and Ha Long Bay, Vietnam, just recently, staring out the window wistfully when I received an abject lesson in marketing.On the side of the highway was a huge basket full of baguettes, with a middle-aged lady attendant sitting somnolently next to it waiting, hoping, for drivers to stop. Ten metres further was another … Read More
Ready to add some wow?
July 27, 2010JULY 27 — Something very exciting is happening in the world right now. A tectonic shift of sorts. A recent IBM survey — the largest sampling of CEOs globally — concluded that the most important leadership issue for businesses now is creativity.Not productivity. Not technology. Even innovation, “crucial capability” as it is, was trumped. It’s official: … Read More
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