Latin Americans most socially engaged users in the world
MEXICO, June 15 — In April, consumers in Latin America spent an average of 7.5 hours on social networking sites, more time than any other region in the world.
More than 127 million Latin Americans aged 15 and older visited a social networking site during the month, said market researcher comScore in a Media Matrix report on the social media habits of people living in Latin America.
“Not [only] does nearly 100 per cent of the Latin American Internet population visit social networking destinations each month, but they also spend a lot of time on the sites,” said Alejandro Fosk, comScore senior vice president of Latin America. “While social networking isn’t a new phenomenon, we are still seeing strong market growth, changing dynamics among the leading players, and the emergence of new social sites that make it an especially interesting market to watch right now.”
Facebook is the social media market leader within the region, accounting for a quarter of time Latin Americans spent online, but visually rich image sharing social network Pinterest is experiencing rapid growth within the region.
During the first four months of 2012, Pinterest.com’s audience has grown eightfold to reach 1.3 million Latin Americans in April up from 153,000 visitors at the beginning of the year.
Latin America’s number one social networking site Facebook had 114.5 million unique visitors to its site in April. Facebook was followed by Twitter with 27.4 million visitors, Orkut (25.7 million vistors), Slideshare.net (12.8 million visitors) and LinkedIn.com (10.5 million visitors).
Tumblr.com ranked in sixth place with 7.2 million unique visitors for the month and was also the fastest-growing social networking destination in the top 10.
According to social media strategist Vincenzo Cosenza’s June edition of the “World Map of Social Networks,” Facebook has grown to become the number one social network in 126 of the 137 countries analyzed around the globe.
Russia, China, Iran, Vietnam and Latvia are some of the few countries in which Facebook is not the number one social network of choice. — AFP-Relaxnews