PUTRAJAYA, May 9 — Malaysia’s first digital cable TV network provider, Asian Broadcasting Network Malaysia (M) Sdn Bhd, expects to roll out more than 100 channels to households in the Klang Valley, Johor and Penang by June.
ABN chief executive officer Sreedhar Subramaniam (picture) said the cabling work, installation of satellite dishes and testing work were underway.
“By the end of this month, our transmission will be on.
“We are conservatively looking at more than 1,000 households signing up in June,” he told reporters after the launch of the Malaysian Content For All Conference (MCFA 2012) here today.
The Deputy Minister of Information, Communication and Culture Datuk Joseph Salang Gandum launched the one-day conference, which attracted more than 300 participants from various government agencies, content developers, local artistes, producers and educational institutions.
The conference addressed key topics on the importance of promoting local content, which is often overlooked, and solutions to improving the situation.
Industry experts also shared their thoughts on grooming local talent and suggestions on improving the range and quality of local content.
With a set-up cost of RM2 billion over the next 10 years, ABN aims to reach out to all TV households in the country.
On content, Sreedhar said ABN is open to collaborating with local content developers. This, he added, is to build a sustainable local content ecosystem in producing world class content for both the local and global markets.
“Our goal is to bring out as much variety as possible to the general market, including travel, food, history, culture and not forgetting dramas and telemovies. However, if we try everything by ourselves, it will never work.
“We will work closely with the creative people in bringing in this variety. The MCFA 2012 is the first step towards establishing the network,” he added.
Sreedhar said that ABN encouraged aspiring students to grow in the industry by offering them the right platform to produce content that appeals to the market needs.
“We will offer whatever help we can. We want to feature their work, including school projects or commercial exercises,” he added. — Bernama