Malaysia

Tourists spend RM9.4b on food, Yen Yen says

November 10, 2012

KUALA LUMPUR, Nov 10 — The food and beverage sector has contributed 17.5 per cent or almost RM9.4 billion of the total revenue generated by the country’ tourism industry last year, said Tourism Minister Datuk Seri Dr Ng Yen Yen. 

“Last year, tourists spent RM58.3 billion in our country and from that, 17.5 per cent or almost RM9.4 billion, was on food. 

“This amount go straight to the hawkers...this is the average number of how much tourists spend on food in Malaysia and we hope that the number will increase in the future,” she told reporters after opening the 1 Malaysia Fabulous Food Fest 2012 at the Putra World Trade Centre here today. 

Ng (picture) said the festival was aimed at making Malaysia a leading food-tourism destination in the world by exhibiting delicious and unique dishes available in the country. 

Ng said the festival, which began yesterday and will end tomorrow, was also focusing on halal and Nyonya-Baba food. 

Various programmes had also been lined up during the festival, including cooking demonstrations, lucky draws, quiz and a kopi tarik-making competition. 

Datuk Redzuawan Ismail, who is better known as Chef Wan, was appointed as the Malaysian Food Tourism Ambassador, will also put up cooking demonstrations during the festival, together with 200 chefs from China and Taiwan. — Bernama