The Hilton heir is being sued for wearing the wrong hair. — Reuters picLOS ANGELES, Aug 13 — Many people have bad hair days, but one that cost US$35 million (RM112 million)? Not even Paris Hilton could do that — at least, that’s what she says.

Lawyers for the hotel heiress and socialite yesterday said they “will pursue all of our defences vigorously and any potential counter claims” against a company that sued Hilton for US$35 million claiming she broke a contract to wear its hair extensions.

One day earlier, Beverly Hills-based Hairtech International Inc filed its suit alleging Hilton, a member of the family that founded the hotel chain bearing her name, broke a contract in 2008 when she wore a rival company’s extensions.

Hairtech also blamed Hilton for missing a product launch party in 2007 because she was in jail, and said her failure to appear cost the company US$6.6 million, according to reports.

Hairtech declined to comment on the lawsuit.

The suit caused headlines around the world as the media seized upon it as a way to tease the wealthy heiress who has acted on TV and in movies, and endorsed products ranging from jewellery to apparel, cosmetics, perfume and hair products.

Hilton’s personal life has long been fodder for the tabloid press, and she has had her share of troubles with the law, including a reckless driving arrest and probation violation.

More recently, she has adopted a lower public profile, although she remains a staple on red carpets around the world and is active as a celebrity endorser. Just this week, she was out in Hollywood promoting her new perfume, Tease. — Reuters