Firefly Video, the engagement video platform owned by Exponential, is running Pete Teo’s "Hari Malaysia" music video across its network of more than 3,000 websites from today.
The video, released on September 16, 2013, was produced to commemorate the 50th birthday of Malaysia and features restored archive news footage taken from August 31, 1957 and September 16, 1963. It doubles as a moving tribute to Tunku Abdul Rahman and stars numerous modern Malaysian personalities - all of whom are transported back in time through the magic of visual effects to the days of Malaysia’s founding.
"Hari Malaysia" also features the Malay song "Kembara" and its English counterpart "Slipstream", sung by Asmidar and Melina William respectively. Both songs were produced and written by Pete Teo, with Malay lyrics contribution by Amran Omar.
Pete Teo said, "By partnering with Firefly Video we are confident that our PSA video will be seen by Malaysians. Firefly has been a great partner for us previously and we are excited to work with the company again."
The video will run across Firefly Video's high-engagement ad units across the Exponential-owned network, which reaches more than 450 million unique users every month, continuing a partnership with Teo that began in 2011.
The company also supported Pete Teo’s “Undilah” video in 2011 when the video promoting the right to vote was banned for broadcasting by Information Minister Rais Yatim. It was “unbanned” by the Prime Minister Najib Razak a few weeks later.
Pete Teo, a multiple award-winning musician, also made seminal viral videos such as “Here In My Home” and “15Malaysia”. - October 7, 2013.