Lady Gaga unveils Fame fragrance mini-film
LOS ANGELES, July 20 — News concerning Lady Gaga’s forthcoming Fame fragrance is coming thick and fast this week, with the singer revealing an intriguing short film documenting the conception of the scent.
Earlier this week the pop star took to Twitter to unveil the perfume ad campaign, which features tiny men crawling all over her naked body.
Now the star’s Haus Laboratories has revealed a French-art-house-inspired mini-film showcasing laboratory workers conceiving the scent.
In the curious clip the perfume is described as “black like the soul of fame but invisible once airborne,” in reference to the scent’s unique selling point — it is black in the bottle but sprays clear and becomes invisible once in the air.
Fame is set to arrive in stores this September and has been described as a perfume of “floral and fruity elements.”
The singer is releasing two editions of her debut fragrance — an “affordable” small bottle and a larger version dubbed “Le Masterpiece.” The smaller edition of her upcoming edition will be priced at around US$30 (RM90), while the premier edition of the fragrance will retail for more than US$70.
Watch the Fame formulation video here.