Showbiz

Solange Knowles mixing it well for Madewell

US retailer Madewell has revealed a behind-the-scenes insight into its Fall 2012 campaign shoot starring fashion icon Solange Knowles. — Reuters picUS retailer Madewell has revealed a behind-the-scenes insight into its Fall 2012 campaign shoot starring fashion icon Solange Knowles. — Reuters picNEW YORK, Aug 9 — US retailer Madewell has revealed a behind-the-scenes insight into its Fall 2012 campaign shoot starring fashion icon Solange Knowles.

As the little sister label of J. Crew, Madewell is known for teaming up with quirky it-girls and Knowles follows in the footsteps of the likes of Alexa Chung in modelling for the brand.

The younger sister of R&B diva Beyoncé, Solange has made her mark in the Brooklyn hipster scene, where she is best known as a DJ.

Despite having chart success in 2008, the 26-year-old has left pop stardom to her sibling and can be regularly seen on the front row during fashion week season.

The fashionista’s previous modelling gigs include a campaign for beauty brand Rimmel London in 2011 and being named band ambassador for Armani Jeans in 2008.

See Knowles presenting colorful prints and fun hats for Madewell here. — AFP/Relaxnews

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