Amazon eating into Apple’s tablet dominance

January 05, 2013

SAN FRANCISCO, Jan 5 — New data shows that the iPhone 5 is growing in popularity in the US but that the iPad is losing market share to Amazon’s Kindle Fire tablets.

According to the latest data from online ad network and data analytics firm Chitika Insights concerning smartphone and tablet web traffic over the holiday period in the US and Canada, Apple’s iPhone 5 made a 1.1 per cent gain over December 2012, giving it a 8.27 per cent share of the North American smartphone market. Samsung devices also performed well, with the Galaxy SIII gaining 1 per cent (it now has a 4.29 per cent market share) and its Galaxy Note and Galaxy Note II phablets increasing their share by 0.17 per cent, giving the oversized devices a 1.02 per cent share.

The most recent smartphone figures from comScore, also released this week, show similar gains for the three months up to November 2012. Samsung smartphone handsets accounted for 26.9 per cent of new smartphone activations in the US market in the month before the holiday season (up by 1.2 percentage points), while Apple’s iPhones accounted for 18.5 per cent (up 1.4 percentage points), giving the company’s operating system, iOS, a 35 per cent market share, compared with Android’s 53.7 per cent.

Unlike Chitika’s data, which is based on web and mobile ad impressions, comScore’s results are based on surveying 30,000 US mobile subscribers.

Chitika also monitored tablet activity over December and discovered that while the iPad still accounts for 78.86 per cent of tablet-generated web traffic, it saw its market share fall by 7.14 per cent. Conversely, Amazon increased its market share by 3.03 per cent, its Kindle Fire tablets (picture) now accounting for 7.51 per cent of the market. Even Microsoft’s Surface RT saw a usage bump of 0.17 per cent, which translates as a 0.4 per cent share of the market.

As Apple prepares to publish its latest quarterly sales figures on January 23, a projection by Rob Cihra of Evercore Partners expects the firm to reveal global iPhone sales of 50 million (a 35 per cent year-on-year increase) and iPad sales totaling 24 million (up 56 per cent on the same period in 2011). — AFP/Relaxnews