Technology

Apple 22, Microsoft 0 in Black Friday test

November 27, 2012

NEW YORK, Nov 27 — Monitoring of Apple and Microsoft retail stores in Minneapolis during Black Friday shows that Microsoft didn’t sell a single Surface tablet in a two-hour period compared with Apple’s sales of 22 iPads.

The iPad Mini was more popular than the Microsoft Surface in Minneapolis. — Picture courtesy of AppleThe iPad Mini was more popular than the Microsoft Surface in Minneapolis. — Picture courtesy of AppleTechnology analyst and market watcher Gene Munster and his team from Piper Jaffray Investment bank spent eight hours in Minneapolis at the Mall of America on Black Friday, observing and recording sales made by the Apple Store plus two hours monitoring sales at the competing Microsoft Store across the hall.

His team found that in that two-hour period, there was 47 per cent less foot traffic at the Microsoft store and that it sold 3.5 items per hour compared with 17.3 items per hour at the Apple Store. 

He also noted that Apple sold an average of 11 iPads an hour in that time compared with no Surface RT Tablets at the Microsoft store. In fact, he claims all but two of the sales at the Microsoft store were of Xbox games.

But before Apple fans gloat too much, the report shows that although the store was busier than in 2011 (the same store is monitored every year by Piper Jaffray), sales of Apple products were down compared with 2011 when the store averaged 24.9 sales per hour with 24 per cent lower hourly foot traffic. — AFP-Relaxnews