Apple a bigger challenge than consoles, says PC gaming CEO

February 03, 2013

Is Apple's range of products more relevant than Xbox or PlayStation media centres? – Picture courtesy of ©AppleIs Apple's range of products more relevant than Xbox or PlayStation media centres? – Picture courtesy of ©AppleAUSTIN, Feb 3 – Speaking at the University of Texas LBJ School of Public Affairs on his approach to financial, corporate and global governance, video game company founder Gabe Newell identified Apple rather than console manufacturers as the biggest challenge to computerized home entertainment.

Newell’s company, Valve Corporation, has been engaged in the video game space since 1996, with its first game “Half-Life” emerging in 1998.

Internet services platform Steam emerged in 2002, first as a way to issue updates to computer games, and then as a digital download portal and social network—one that now dominates the computer game market, with nearly 55 million active user accounts.

But when it comes to living room entertainment, “Apple has gained a huge amount of market share and has a relatively obvious pathway towards entering the living room with their platform,” Newell said, according to Polygon.

“The question is can we make enough progress in the PC space to establish ourselves there and also figure out better ways of addressing mobile before Apple takes over the living room?”

“The biggest challenge is that Apple moves on the living room before the PC industry sort of gets its act together.”

“There are going to be a huge set of products that say, ‘If you want something that’s incredibly cheap, at a price point well below anything that consoles will be able to reach, you’re going to take advantage of the PC that’s running somewhere in your house.’”

And that’s where Valve’s Steam Box competes directly with the already established Apple TV box—yes, a basic iPad Mini costs US$329 (RM1,022) or an iPad 3 US$499, and versatile tablets based on Android come up cheaper, but Newell’s quotes out of the Consumer Electronics Show indicate Valve envisions its entry level home PC at US$99, the same price point as the latest Apple TV model. – AFP-Relaxnews