Apple said to be launching two iPhones this summer
NEW YORK, April 4 — A report in the Wall Street Journal claims that production of the next iPhone, dubbed the iPhone 5S, has already begun in time for its official unveiling this summer and that it will be joined by a cheaper version of the smartphone in order to increase the company’s existing market share.
Rumours about both devices have been flying around since the end of 2012. However, when something appears in the Wall Street Journal or Bloomberg, it is taken seriously because, as well as a reputation for secrecy, Apple also has a reputation for “leaking” stories to those two papers.
Unsurprisingly, unnamed sources reported in the article appear to confirm stories that first started circulating at the beginning of 2013 that suggested the next iPhone would simply be an incremental update of the existing flagship, but that it would be joined by a cheaper model — likened in appearance to an iPod Classic — aimed at emerging markets where Apple’s premium price is still a hurdle to growing market share.
News that the next handset will be an incremental improvement will no doubt disappoint any number of analysts and investors who have been calling for the company to innovate for the past 12 months and in the process have driven the company’s share price down by more than 50 per cent. In particular, Forrester CEO George Colony will feel very let down.
Despite admitting that he knows very little about the technological mastery involved in achieving such a goal, he took to his Counterintuitive CEO blog this week and, within a post entitled “Apple’s Foldable Future,” called on Apple to make a seamless folding iPhone that opened out into a paper-thin widescreen tablet and that had a full-body screen without a bezel.
But the company’s detractors, many of whom have also pointed to Tim Cook’s succession as CEO as one of the reasons for the company’s apparent malaise (despite record sales, revenues and profits over the past 12 months), should take heart from the revelation that the next two iPhones were developed under Steve Jobs’ guidance (Apple has a two-year product pipeline).
Still, in terms of the veracity of the report itself, it’s worth keeping in mind its timing and the effect such a report would have on the company’s share price just three weeks before Apple is set to announce its quarterly earnings. — AFP-Relaxnews