Google to unify, rebrand chat services?

March 20, 2013

SAN FRANCISCO, March 20 — According to a report Google is planning on unifying and rebranding its chat service under the new name “Babble.”

According to the report published this week on, which cited multiple sources reporting separately, Google is planning on bringing its various chat services, which include Google Talk, Hangout, Voice, Messenger and others, together under the name “Babble.”

This new unified and streamlined service would create a cross-platform solution for Google and potentially set up Babble as a competitor with other messaging services such as Apple’s iMessage and BlackBerry’s Messenger. explains the concept of Babble, suggesting that “the individual services will all be pushed onto the single platform, and you’ll be able to use the same chat window across all of Google’s products with the same features available everywhere.” The report also claims that the service will be supported by Android and iOS apps.

The report does not cite a release date for this alleged service but does state “we’ve been told to expect a presentation on the unification of these products during Google IO this year,” Google I/O referring to the company’s developers conference which, this year, takes place  May 15-17 in San Francisco. — AFP/Relaxnews