Samsung tops Apple, Sony, HP as most preferred brand
NEW YORK, June 8 — Consumers in the US and Europe have named South Korean brand Samsung their favourite consumer electronics brand.
Samsung was favoured over other well-known consumer electronics (CE) companies including Apple, Sony HP, Nokia, LG, Panasonic, Toshiba and Dell, according to an index released by Strategy Analytics on June 6.
“Samsung has made a remarkable journey from no-name brand to global leader in less than 15 years,” says David Mercer, principal analyst at Strategy Analytics and the report’s author.
“In contrast to many of its competitors, Samsung’s popularity shows unusual consistency across geography, age and income groups and this suggests the company has a broad and balanced marketing strategy.”
Forty-one per cent of the more than 6,000 respondents in the US and Europe said they probably or definitely would buy products made by Samsung.
Sony/Sony Ericsson was the second most popular brand at 29 per cent and was followed by HP (20 per cent), Apple (19 per cent), LG (18 per cent), Panasonic (14 per cent), Nokia (10 per cent), Phillips (9 per cent), Toshiba (7 per cent), Dell (7 per cent) and Acer (3 per cent).
Chinese CE manufacturer Lenovo was the least preferred brand in the index with 37 per cent of respondents signalling that they probably or definitely would not buy technology products from the brand.
In September 2011, the American Customer Satisfaction Index (ACSI) said Apple had earned a record ACSI score of 87 (out of 100) in its PC consumer satisfaction ranking, continuing the company’s eight-year-straight lead over rivals such as HP (78), Dell (77), Acer (77), Toshiba (77), Lenovo (77), Sony (77) and Compaq (75). — AFP-Relaxnews