Sports content a big draw for US mobile phone users
LOS ANGELES, Jan 23 — When it comes to mobile content, sports reign supreme in the US, according to a new report from Nielsen.
Nearly 60 per cent of smartphone and tablet owners who access sports content on their tablets and smartphones did so at least once a day between January and September 2012. According to the findings, 12 per cent of smartphone owners and 10 per cent of tablet owners did so more than three times a day.
Among owners of multiple connected devices, smartphones and laptops were the preferred device for checking sports scores (16 per cent), followed by Internet-enabled TV sets (12 per cent) and tablets (9 per cent).
Forty-one per cent of all TV-related tweets are about sports programming, although sports accounts for only 1.3 per cent of all TV programming, stated the report.
According to an April 2012 survey from Pew Internet, also based on US data, 23 per cent of mobile phone owners had used their gadgets to look up a score of a sporting event in the previous 30 days. — AFP/Relaxnews