A million reasons to take a break in regional NSW
SYDNEY, July 18 — Now there is no excuse not to head out of the city and make tracks to the country, coast, mountains or the outback for a holiday, with NSW Premier Barry O’Farrell and Minister for Tourism and Major Events George Souris announcing today that AUD$1 million (RM3.2 million) in regional accommodation vouchers are up for grabs for Sydneysiders.
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The accommodation promotion underpins the unique tourism campaign rolling out across the state, Destination NSW's “Make Some Our Time” campaign, which kicks off officially on 18 July and will run for four weeks until 12 August in eight Westfield centres across NSW.
A couple dressed up in World War I costumes promoting the exhibition "Nurses: from Zululand to Afghanistan", on display until October 17 by the Australian War Memorial, Sydney. — Reuters picIn an Australian tourism first, the campaign will also use augmented reality technology which will enable shoppers to 'interact' with NSW native wildlife and inspire them to go and see the real thing.
O’Farrell said, "NSW features the most diverse regional areas of any state in Australia: panoramic outback settings, magnificent World Heritage-listed rainforests, stunning beaches, a winter wonderland in the Snowy Mountains and exceptional wine regions. We want more people to take advantage of all of this."
Souris noted, when launching the Destination NSW's 'Make Some Our Time'campaign today in Sydney, that it will be the largest campaign of its type to be seen in NSW and is set to drive tourism into every regional and rural corner of the state.
"Time-poor Sydneysiders are the biggest takers of short breaks – this innovative promotion will help them take advantage of the millions of destinations NSW has for the perfect break. We all know we are meant to recharge our batteries every now and again, and we always remember how good we felt when we did. This campaign makes it easy for people to do this," Souris said.
Destination NSW CEO Sandra Chipchase agreed that this was the biggest and most innovative, integrated campaign ever to drive visitation to NSW's regional areas, tackling head-on the issue of the perceived cost of accommodation being a barrier when people are considering a short break.
During the four-week campaign period, Destination NSW will give away AUD$1 million in accommodation vouchers in eight Westfield centres in NSW (Bondi Junction, Parramatta, Miranda, Chatswood, Penrith, Eastgardens, Burwood and Sydney). For shoppers who spend AUD$30 in any participating retailer in-centre, they will receive a scratch card that could see them win AUD$200 off any regional accommodation booking over A$400.
Westfield Group Managing Director, Australia, USA and NZ, Robert Jordan said with so many Sydneysiders visiting a Westfield each day, it was a perfect match to give something back to shoppers and encourage them to visit regional NSW.
"Everyone deserves a break and it's wonderful that we can offer our shoppers the chance to visit one of the many beautiful regional areas in NSW", Mr Jordan said.
A penguin named Mr Munro walks and leaves its footprints on a white canvas at Taronga Zoo in Sydney on June 27, 2012. — Reuters picTo redeem their voucher consumers will just need to log onto www.visitnsw.com and pick from one of the approximately 650 accommodation providers across NSW covering the Blue Mountains, South and North Coasts, Country NSW, Outback NSW, Hunter, Lord Howe Island and Snowy Mountains.
The ground-breaking augmented reality activation will be showcased at Westfield Bondi Junction, Parramatta, Miranda and Chatswood, giving shoppers the chance to spend time getting to know the 'locals' including pelicans, dolphins, whales and kangaroos.
The campaign will run from July 18 to August 12 with travel available up until November 30, 2012. For more information go to their website or Facebook page.
The augmented reality activation is at Westfield Bondi Junction, Parramatta, Miranda and Chatswood from Thursday through Sunday starting tomorrow July 19, and running each week for four weeks.
Augmented reality activation schedule (times differ at each centre):
Week 1: Thursday, July 19 to Sunday, July 22
Week 2: Thursday, July 26 to Sunday, July 29
Week 3: Thursday, August 2 to Sunday, August 5
Week 4: Thursday, August 9 to Sunday, August 12. — Bernama
