Noodle brand offers bespoke taxis for hungover commuters
It is a well-known fact that "hangover food" is a crucial part of surviving the festive season, but one brand has gone the extra mile in its quest to help customers through the holidays.
Upmarket instant noodle brand Kabuto Noodles has created a special hangover service for the month of December: a bespoke taxi service to get suffering workers to the office in the morning.
Kab-U-To-Work will operate throughout London during the party season, with a view to expanding the concept to other cities if all goes well.
Hungover employees who may have indulged a little too much at the office party will find themselves bundled into a cab the next morning, provided with sunglasses, orange juice and paracetamol and delivered to work without having to negotiate public transport.
Soothing music will be played in the car and passengers will also be given a mini pot of noodles to get them work-ready.
The service is free, with customers just having to pay the taxi fare.
Crispin Busk, founder of Kabuto Noodles, said the project came about in response to consumer feedback.
"We have seen a huge response online from noodle fans eating Kabuto, stating it's their favorite hangover cure," he said. "We wanted to take this a little bit further and provide the ultimate hangover service." - AFP/Relaxnews, December 18, 2013.